Bet you can't say some of these names 10 times fast...


I don't know about you, but I can’t remember the last time I turned on the TV and didn’t see an ad for Cymbalta or Otezla or Plavix or - heaven forbid - Cialis. Remember when TV ads were for Brut and Brill Cream and Pall Malls? Ah, the good old days.


CBS, not CVS, says drug companies spend more than $5 billion (with a B) annually to promote products to readers of this blog and the small group of others yet to discover DY: In Just a Few Words.


Are you familiar with Ocrevus? The company that produces Ocrevus spends more than $15 million a year promoting it on TV. And, Ocrevus was not even in the Top 10 Ad Spenders in Big Pharma for 2020. According to fiercepharma.com, that list includes names like Humira, Dupixent, Xeljanz, Skyrizi, Ozempic, Trulicity, Rinvoq, Eliquis, Opdivo and Otezla.


Beginning to understand why it costs you and me SO MUCH MONEY to fill our prescription medication orders? We are all financing the very ads that are aimed at us. Not sure that’s the best use of my healthcare money. Maybe yours, but not mine.


I recently learned of a new drug to treat Moderate Cognitive Impairment (MCI). There are plenty of days when I think I might have a touch of MCI and on some days even an avalanche of MCI. Would you be surprised to learn that this drug goes for the low price of just $56,000 a year? What’s the big deal? That’s only $153 a day, each and every day, 365 days a year. Got to pay for that TV time.


Do these ads work? I’m not sure. The bottom line is that I have never suggested to a doctor that I might be a good candidate for a specific drug whose ad I saw while watching a rerun of Law and Order: SVU on ION. Never once have I asked for Ozempic or Otezla or any other drug I discovered from watching TV. And never, ever has a doctor said to me, I was watching TV last night, Davis, I saw a commercial about a new drug with some fancy name that might help you. Do you want to give it a try?


Right now I’m clearing the decks for another long day of drug commercials.


Yikes! Spare me!

DY: In Just a Few Words is a blog that comes out when something needs to be said or every Tuesday - whichever comes first. Davis Young is a communications professional who adds 50+ years of experience and perspective to issues of the day. His emphasis in DY: In Just a Few Words will be humor (a touch of sarcasm here, a pinch of facetiousness there...). Once in a while, he will touch on something a bit more serious - but hopefully not too deep or depressing.


This blog is a product of DY Author & Speaker LLC. Feel free to quote content with attribution. Respond. Agree. Disagree. Share the content with your friends. Heck - even invite him as a speaker for your group! Enjoy!

  • Davis Young

I admit my memory of this might be just a tad fuzzy.


A friend asked me the other day if I had a favorite memory of New Year’s Eve/Day. Why, yes. Yes, I do. I’m guesstimating it was 1967...ish.


As we get into this story, you may gain a better understanding of why my normally razor-sharp memory won’t permit me to report the year (or much else) with absolute certainty. It was a long time ago. Trust me, it did happen one New Year’s.


We had been to a party with a couple of neighbors, who I think are now in the Witness Protection Program in the State of Maine.


Let me interrupt myself here by confessing that I am a world-class sleeper. I regularly fall asleep in front of a TV sometime between 8 and 9 p.m. before I get up at 10 to go to bed, where I sleep as soundly as a Christmas baby. Nothing gets in the way of my sleep. Nothing. Sometimes I even have trouble making it through the 6:30 national news. Only those of us who have a clear conscience or perhaps no conscience at all will ever experience such peaceful sleep.


Back to the story…


This New Year’s Eve party rolled on and on, well into New Year’s Day. Miraculously, I stayed awake. Before I knew it my watch said 5:30 a.m. After a night and early morning of Harvey Wallbangers and Stroh’s, it was time to take our leave. We didn’t have designated drivers in those days. No Lyft. No Uber either. I don’t remember who drove. I can talk about all this 50 years later because the Statute of Limitations expired several decades ago.


We got home at 6 a.m., when our friends came up with a brilliant idea. Another friend who was a local elected official lived on our street. We should go down to his house and thank him for his service to the community.


So, off we went and knocked on his door at 6:05 a.m. He leapt out of bed and came to the front door in his Christmas jammies. We didn’t wait for an invitation to come in. We just went in and plopped down on his living room couch. I’m pretty sure we had a very nice conversation, then exited on a cold winter’s morning, walking back up the street to send our all-night babysitter home. In olden times like the late ‘60s there was no global warming. It was just a normal freezing cold real winter day.


There was no sign of life in the ’hood. Not a creature was stirring, not even a mouse.


It was still dark when we finally got to bed - just like it always is at 7 in the morning on New Year’s Day. We put our toddler, Tracy, in charge while we had an all too short nap.


That’s my Favorite New Year’s story and I’m sticking to it. My wife says this rendition is likely not 100% accurate. I suspect she’s right. In fact, she is right. She’s always right. Think of it as fiction based on historical fact. I tried to fact-check it, but no luck. Anyway, what’s the big deal? One should never let the facts get in the way of a good story.


I’m signing off. It’s time for my first nap of the day.


P.S. I’m pretty sure we forgot to thank our councilman neighbor for his service. Oops.


ALL THE BEST TO YOU AND YOURS IN 2022!

DY: In Just a Few Words is a blog that comes out when something needs to be said or every Tuesday - whichever comes first. Davis Young is a communications professional who adds 50+ years of experience and perspective to issues of the day. His emphasis in DY: In Just a Few Words will be humor (a touch of sarcasm here, a pinch of facetiousness there...). Once in a while, he will touch on something a bit more serious - but hopefully not too deep or depressing.


This blog is a product of DY Author & Speaker LLC. Feel free to quote content with attribution. Respond. Agree. Disagree. Share the content with your friends. Heck - even invite him as a speaker for your group! Enjoy!

  • Davis Young

Do your prefer giving or receiving? Be honest...


It’s that most wonderful time of the year when we let each other know what we really want you to go out and buy for us - AKA our annual Christmas lists. I get calls, emails, texts and even just plain old snail mail every day asking what I want. And that’s just from Karen.


Compiling a Christmas list is by definition a selfish exercise. It’s all about what I Want. With that in mind, it’s time to share my 2021 I Want list. In honor of The 12 Days of Christmas, I have broken my list down into a dozen things I would love to receive on Saturday. Admittedly, some of these wants will be easier to fill than others. A few may seem impossible, but a guy can dream.

  1. I Want to be 12 years old again. That doesn’t cost any money. It just takes a routine Christmas miracle.

  2. Now that I’m going to relive my previously misspent youth, I Want a new engine for my Lionel train set – one that blows smoke and can set a good example for staying on track in life.

  3. I Want everyone to stop saying it’s more blessed to give than to receive when we all know that - while giving gifts can be amazing - we live to tear open the gifts with OUR names on them.

  4. I Want each of us to celebrate the success of someone else. That's when we’ll know we are successful.

  5. I Want everyone to have at least one belly laugh a day that reminds us of a bowl full of jelly.

  6. And, while we are on the subject of laughing, I Want each of us to spend time laughing at ourselves because we really are pretty ridiculous when you think about it.

  7. I Want to never again be tempted to write a blog that mentions pork chops.

  8. I Want everyone to not only be confident - but to be certain - the Browns will go to the Super Bowl in 2022. You heard it here first.

  9. And speaking of football, I Want a recount from the Ohio State – Michigan game. I know there were OSU scores that were never counted. Ohio State won that game.

  10. I Want to be able to wipe away the memory of a round of 2021 golf when I actually - truly, on my honor - took 52 putts. If you have a gift that does away with the yips, I’d be very appreciative.

  11. I Want the FedEX guy (aka Santa Claus) to make lots of stops at your house in the next couple of weeks. But only for things you don’t have to pay for in January.

  12. I Want all my readers to have a wonderful Holiday Season and for my two editors (aka Tracy and Karen) to know they make these blogs better than they could ever be without their second set of eyes and pushback.

For the 12 Days of Christmas, that’s my I Want list.


P.S. My birthday list will follow in early Spring. Save up.

DY: In Just a Few Words is a blog that comes out when something needs to be said or every Tuesday - whichever comes first. Davis Young is a communications professional who adds 50+ years of experience and perspective to issues of the day. His emphasis in DY: In Just a Few Words will be humor (a touch of sarcasm here, a pinch of facetiousness there...). Once in a while, he will touch on something a bit more serious - but hopefully not too deep or depressing.


This blog is a product of DY Author & Speaker LLC. Feel free to quote content with attribution. Respond. Agree. Disagree. Share the content with your friends. Heck - even invite him as a speaker for your group! Enjoy!

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